Phone: +970-2-298-2789 Email: info@alpha.ps

Research & Polling

Research Capacity

Research Capacity at a Glance

Alpha’s research infrastructure combines statistical expertise, sampling design, questionnaire development, large-scale field operations, qualitative research capacity, digital data collection, independent quality assurance, and analytical reporting within one integrated research process.

600+

Research Projects Completed

Assignments delivered across public opinion, socioeconomic research, development, humanitarian, and private-sector contexts.

1.3M+

Questionnaires Administered

Extensive experience managing large survey samples, multi-area fieldwork, repeated rounds, and complex respondent groups.

3,500+

Focus Group Discussions

Moderated discussions with communities, program participants, consumers, professionals, and specialized stakeholder groups.

12,000+

In-Depth Interviews

Qualitative interviews with households, experts, officials, service providers, beneficiaries, and market actors.

Quantitative

Probability-Based Survey Research

Sampling, weighting, statistical analysis, disaggregation, estimation, and representative reporting.

Mixed Methods

Integrated Research Design

Quantitative measurement combined with qualitative explanation, contextual interpretation, and triangulation.

Full-Cycle Research

What This Service Helps Clients Do

Alpha conducts quantitative, qualitative, and mixed-methods research across the full research cycle, from defining research questions and constructing sampling frameworks through instrument development, field enumeration, data cleaning, statistical analysis, interpretation, and final report production.

Our research portfolio includes public opinion polling, socioeconomic household surveys, sector assessments, knowledge-attitude-practice studies, needs assessments, customer and beneficiary research, program perception studies, and national prevalence studies.

Alpha’s integrated infrastructure allows research design, field implementation, quality assurance, analysis, and reporting to remain under coordinated methodological control. This reduces fragmentation and supports faster, more transparent, and more defensible research delivery.

Measure with Confidence

Produce credible estimates of attitudes, behaviors, conditions, needs, and program indicators.

Represent Target Populations

Apply probability sampling, stratification, weighting, and documented selection procedures.

Explain the Findings

Combine statistical results with qualitative insights, contextual knowledge, and stakeholder perspectives.

Support Decisions

Translate evidence into clear conclusions, program implications, and practical recommendations.

When to Commission This Service

  • When you need nationally or sub-nationally representative evidence on attitudes, behaviors, needs, or social conditions.
  • When donor or program reporting requires baseline, midline, endline, or outcome data based on probability sampling.
  • When a policy, program, or investment decision requires independent primary evidence.
  • When a rapid assessment must generate credible findings within a compressed timeframe.
  • When tracking studies require comparable measurements across multiple survey rounds.
  • When qualitative depth through focus groups, in-depth interviews, or stakeholder consultations is needed to interpret quantitative results.
  • When sensitive or complex research requires experienced field teams, ethical safeguards, and structured quality controls.

Research Solutions

What Clients Commission From Us

Alpha designs each assignment around the evidence required, the intended level of representation, the decisions the research must support, and the operating conditions in which data must be collected.

01

Nationally Representative Surveys

Household and population surveys using stratified probability sampling to generate representative estimates at national and sub-national levels.

02

Public Opinion & Perception Polling

Attitude and perception research covering political, social, economic, institutional, and public-policy issues.

03

Knowledge, Attitude & Practice Studies

Structured research examining knowledge, beliefs, perceptions, behaviors, barriers, and practices across health, education, protection, livelihoods, and development sectors.

04

Needs & Vulnerability Assessments

Rapid or detailed assessments of population needs, vulnerabilities, service gaps, coping strategies, access constraints, and community priorities.

05

Institutional & Programme Perception Studies

Research on awareness, trust, access, experience, satisfaction, perceived effectiveness, and interaction with institutions, services, or programs.

06

Longitudinal & Tracking Studies

Multi-round surveys using consistent indicators and comparable methods to track changes in attitudes, behaviors, outcomes, or conditions over time.

Research Methods

Quantitative, Qualitative, and Mixed-Methods Capacity

Quantitative Surveys

CAPI, CATI, online, and mixed-mode surveys supported by probability sampling, electronic validation, field supervision, weighting, and statistical analysis.

Focus Group Discussions

Moderated group research exploring shared experiences, language, perceptions, decision drivers, barriers, and differences across participant segments.

In-Depth & Key Informant Interviews

Semi-structured interviews with individuals, specialists, institutional representatives, service providers, program staff, and community leaders.

Mixed-Methods Studies

Integrated designs in which qualitative and quantitative findings are triangulated to strengthen interpretation and explain observed patterns.

Research Process

How Alpha Delivers This Service

STEP 01

Research Design

Define objectives, research questions, indicators, target populations, geographic coverage, methodology, ethical considerations, and analytical requirements.

STEP 02

Instrument Development

Develop questionnaires, discussion guides, consent materials, translations, validation rules, and field protocols, followed by piloting and revision.

STEP 03

Sampling & Stratification

Construct the sampling framework, define strata and clusters, determine sample allocation, document selection procedures, and prepare weighting plans.

STEP 04

Field Enumeration

Train and deploy enumerators or qualitative researchers under supervisor oversight, live progress monitoring, and structured field validation.

STEP 05

Data Cleaning & Analysis

Validate, clean, label, weight, analyze, and disaggregate data by relevant demographic, socioeconomic, program, and geographic variables.

STEP 06

Reporting & Visualization

Produce a clear analytical narrative, statistical tables, visualizations, methodological documentation, conclusions, and decision-relevant recommendations.

Methodological Assurance

Quality Controls Across the Research Cycle

Sampling Review

Documented review of population definitions, sampling frames, strata, clusters, sample allocation, selection procedures, and weighting requirements.

Instrument Testing

Translation review, programmed validation, cognitive testing where relevant, field piloting, and formal revision before full deployment.

Fieldwork Validation

Supervisor observation, back-checking, GPS and timestamp review, interview-duration checks, and real-time monitoring of sample progress.

Independent Data Audit

Review of completeness, internal consistency, duplicates, missing values, outliers, interviewer effects, and unusual response patterns.

Analytical Verification

Cross-checking of calculations, denominators, weighting, disaggregation, statistical tests, tables, charts, and reported conclusions.

Transparent Documentation

Clear documentation of methodology, limitations, fieldwork conditions, exclusions, assumptions, weighting, and data-quality procedures.

Deliverables

What You Receive

Research Design Package

Methodology note, sampling approach, research matrix, indicators, instruments, and implementation procedures.

Clean Research Dataset

A labeled, validated, and documented dataset delivered in SPSS, Stata, CSV, Excel, or another agreed-upon format.

Analytical Report

Findings, disaggregated analysis, interpretation, limitations, visualizations, conclusions, and recommendations.

Presentation & Dissemination

Executive presentation, stakeholder briefing, visual summaries, and discussion of findings and implications.

Supporting Research Outputs

Arabic and English questionnaires or discussion guides

Codebook and variable documentation

Sampling documentation and weighting scheme

Analytical tables and disaggregated results

Fieldwork and data-quality report

Infographics and visual summaries where required

Research Infrastructure Built for Rigour, Scale, and Speed

Alpha’s research capability is not limited to field enumeration. Sampling, instrument development, digital programming, field management, quality assurance, data processing, statistical analysis, qualitative interpretation, visualization, and reporting are coordinated as one research system. This enables Alpha to deliver complex assignments at scale while maintaining methodological consistency and documented accountability.

Need Reliable Evidence for a Program, Policy, or Strategic Decision?

Alpha can design and deliver a nationally representative survey, rapid assessment, public opinion poll, KAP study, mixed-methods assignment, or multi-round research program.

Discuss Your Research Requirements